Slim’s TRUTHS EP Release Campaign Ad Content

The rollout for content for announcing the release of Slim Da Wit’s first official EP to major streaming platforms focused on one thing; to convert the audience we have been building over the last year (100k across all social platforms) to streamers of his music. To do this we began with 3 teaser visuals, almost like trailers, that hinted to something on the horizon. These served to get his followers interested enough to wonder what was on its way as it was following the release of his “Let’s Have Fun” his first single a month prior. The last video in the 3 trailer set was the official announcement that began the pre-save campaign, which consisted of a more traditional ad-like video content that focuses on “pre-save my ep” being the call to action. The duration of this content lasted up to the release of the EP which was finally on August 13th, 2021.