Slim’s TikTok Strategy

VIO got in contacted with Slim in a period where he felt like he was stuck in the crossroads with what he was doing musically. Like many artists do, Slim thought thinking about marketing and his brand came after he’s made it in the industry. Quickly after just a couple of meetings with VIO he saw that that was not the case. Early meetings with Slim consisted of branding deep dives and uncovering where he even wanted to take all of this. VIO knew it was crucial to sit down and sculpt the pillars that made up Slim da Wits brand and what he knew was important to him. One of the biggest pillar uncovered to be “I am a creator” and that’s where Tik Tok came in. That was the first social platform to start attacking, with Slim’s natural creator and storytelling ability we advised him to hop multiple trends on the app for musicians to build that early tractions. In just as little as 2 months he saw his first viral video! Now after a little over a year on the app Slim has racked up 117k followers and 1.2 million likes on the app!