LEAD Planner Campaign

The LEAD NYC is a student-athlete leadership organization that offers leadership workshops, athletic development, and leadership-focused curriculum to schools. Part of LEAD’s collaborations with schools, they wanted to create a planner journal to give to students to work on their leadership skills long-term. They asked VIO to help create it and plan a release strategy around this planner. We designed the planner from scratch, creating areas for students to write in and keep track of their daily routines. We then rented a space to film a promo video for the planner and edited that footage to create social media versions & ads for its release. For its release, we also created a landing page on Shopify to provide a central hub to direct people to in order to eventually end up purchasing. At VIO,  we can create and manage social media campaigns around a certain call to action, like purchasing a product.