LEAD Pitch

The LEAD NYC is a student-athlete leadership organization that offers leadership workshops, athletic development, and leadership-focused curriculum to schools. They were planning to pitch LEAD to a prospective sponsor and wanted a video to accompany a presentation deck that VIO also made. We filmed raw, intimate interviews with athletes who have been under the LEAD program along with a talk from its owner, Jeremiah Brown. We edited that footage to create a compelling video that talked about the problem and how LEAD plans to solve it.