VIO’S Social Media plan

For VIO’s social media, we also had to create our own strategy. After having many internal meetings, we had many brand persona discussions to figure out what we wanted to provide to our community on social media. After establishing our messaging, we came up with three pillars, or three sub-messages that we wanted to communicate through our content. The first is showing our audience our expertise/credibility as a marketing company. The second is showing our audience our branding/marketing process & our identity as a marketing agency. The third is teaching our audience marketing tips. Any content that we make will be under one of these three topics to stay on brand. We then use this to serve as the framework for our content calendar, so every week we should post about all three pillars generally.