SPL Social Media Plan

Sports Performance Lab (SPL) requested VIO to fully create and manage their social media content in 2020. After having a brand persona call to figure out what audiences SPL are targeting, we develop a consistent set of content to help show people the workings of SPL. This included athlete testimonial videos, google review graphics, twitter graphics, technology highlights, and more. We wanted to emphasize the results athletes got after going to the Lab while also showcasing the unique aspects of this futuristic training center. We then boosted this content on Facebook and Instagram to increase reach to the audiences we were targeting.