Case Studies

Slim’s TikTok Strategy

VIO got in contact with Slim during a period when he felt like he was stuck at the crossroads with what he was doing musically. Like many artists do, Slim thought thinking about marketing and his brand came after he’s made it in the industry. Quickly after just a couple of meetings with VIO he saw that that was not the case. Early meetings with Slim consisted of branding deep dives and uncovering where he even wanted to take all of this. VIO knew it was crucial to sit down and sculpt the pillars that made up Slim da Wits brand and what he knew was important to him. One of the biggest pillar uncovered to be “I am a creator” and that’s where Tik Tok came in. That was the first social platform to start attacking, with Slim’s natural creator and storytelling ability we advised him to hop multiple trends on the app for musicians to build that early tractions. In just as little as 2 months he saw his first viral video! Now after a little over a year on the app Slim has racked up 117k followers and 1.2 million likes on the app!

Lead Planner Campaign

The LEAD NYC is a student-athlete leadership organization that offers leadership workshops, athletic development, and leadership-focused curriculum to schools. Part of LEAD’s collaborations with schools, they wanted to create a planner journal to give to students to work on their leadership skills long-term. They asked VIO to help create it and plan a release strategy around this planner. We designed the planner from scratch, creating areas for students to write in and keep track of their daily routines. We then rented a space to film a promo video for the planner and edited that footage to create social media versions & ads for its release. For its release, we also created a landing page on Shopify to provide a central hub to direct people to in order to eventually end up purchasing. At VIO, we can create and manage social media campaigns around a certain call to action, like purchasing a product.

VIO Internship

In the Summer of 2021, we officially kicked off our internship program here at VIO! Ebi Aliko was VIO’s first Digital Marketing Intern who took on a vigorous 2-month program in which he supported VIO in six areas of operations: (1) photo/video capture, (2) administrative support, (3) social media planning, (4) video editing, (5) copywriting, and (6) graphic design.

The goal was to allow Ebi to dabble in every area of marketing we specialize into gauge where he demonstrated his strengths and where he could spend more time improving.

At the end of the program, he was given a final project that focused in on one of the six areas of digital marketing that interested him the most. Ebi chose to launch a mock up fashion brand called, “SecondHand Man”, using skills from all six areas of VIO operations. We enjoyed working with Ebi and learned so much from him ourselves.

VIO's Social Media Plan

For VIO’s social media, we also had to create our own strategy. After having many internal meetings, we had many brand persona discussions to figure out what we wanted to provide to our community on social media. After establishing our messaging, we came up with three pillars, or three sub-messages that we wanted to communicate through our content. The first is showing our audience our expertise/credibility as a marketing company. The second is showing our audience our branding/marketing process & our identity as a marketing agency. The third is teaching our audience marketing tips. Any content that we make will be under one of these three topics to stay on brand. We then use this to serve as the framework for our content calendar, so every week we should post about all three pillars generally.

SPL Social Media Plan

Sports Performance Lab (SPL) requested VIO to fully create and manage their social media content in 2020. After having a brand persona call to figure out what audiences SPL are targeting, we develop a consistent set of content to help show people the workings of SPL. This included athlete testimonial videos, google review graphics, twitter graphics, technology highlights, and more. We wanted to emphasize the results athletes got after going to the Lab while also showcasing the unique aspects of this futuristic training center. We then boosted this content on Facebook and Instagram to increase reach to audiences we were targeting.